OTRA VIDA was an exhibition showcasing the work from an international group of artists living in Seville. Presented was a collection of mixed-media works, exhibiting varying independent reactions to immersion in Seville’s culture and community.
There was a focus on using the everyday sights and scenes of Seville for the exhibition identity. The posters were used as a window to show different images. The aim was to highlight varying perspectives the artists may have regarding their experience in Seville. The multi image posters and identity were also developed to stand out on the street and online.
The posters were reinserted into the everyday surroundings of Seville to create further promotional material in a playful way for online in the lead up to the exhibition.