Fashion imagery, pop culture and my immediate surroundings as an Irish citizen inform my personal branding.
I discovered that I am very interested in conceptually driven design. The notion of using my visual identity to sell myself informed the decision to use plastic wrapping textures and pricing stickers. I was interested in referencing the self-commodification of personal branding.
I also made a portfolio booklet and packaged in a plastic cover and used the sticker on the cover.
I designed a custom logotype derived from old Irish handwriting.
The aim was to introduce an element of warmth whilst referencing my personal background.