Fashion imagery, pop culture and my immediate surroundings as an Irish citizen inform my personal branding.
I discovered that I am very interested in conceptually driven design. The notion of using my visual identity to sell myself informed the decision to use plastic wrapping textures and pricing stickers. I was interested in referencing the self-commodification of personal branding. 
​​​​​​​I also made a portfolio booklet and packaged in a plastic cover and used the sticker on the cover. 
I designed a custom logotype derived from old Irish handwriting. 
The aim was to introduce an element of warmth whilst referencing my personal  background.